Recognition for Doing Things Differently
Way back in 2010 we started out with the idea to do things differently... the intention was to make something locally, something that wasn’t made in China, something that wasn’t cheap, but rather something that was unique and beautiful, which would people would love, and which, at the same time, could benefit others.
We came up with the idea of doing a “flat” water bottle that could also be a canvas to showcase the amazing talents of some not-so-well known illustrators, and well, some very well known ones too! And thus the idea to print multiple and changing designs was born! We have now featured the creations of over 120 artists on our bottles and the count is rising.
We must’ve been doing something right as we did manage to pick up an award or two along the way…
In 2020 we picked up some cred at the Gold Pack Awards - the annual event of the South African Institute of Packaging, “bagging” a silver in the Non-Alcoholic Beverage Packaging category and we really caught the eye of the judge’s who felt it only right to give us the Judges’ Special Mention in the Total Branding category.
GOLD PACK AWARDS - 2020
Category: TOTAL BRANDING: JUDGES’ SPECIAL MENTION
The ‘flat’ hip flask bottles give this brand its iconic look that is emphasised by the original artworks showcased across the range, while the heaviness of the bottle makes it a popular recycling candidate. The shipper case design allows it to be re-assembled into a point-of-sale unit and table-talkers. Further, the brand owners have entered the circular economy with designer t-shirts and bags made from fabric that’s woven from recycled plastic bottles. Every aspect of the packaging works to enhance the product’s branding message and positioning.
Category: NON-ALCOHOLIC BEVERAGE PACKAGING:
SILVER MEDAL WINNER
What judges said:
HP CERTIFICATE OF EXCELLENCE IN DIGITAL PRINT - 2022 AWARDS
Then in 2023 we garnered three nominations at the International Digital Labels and Packaging Awards held at the Kia Oval in London.
The nominations were for “Variable Data”, “Excellence in Design” and “Environmental Company of the Year”, and….. our label designs were judged the winner in the Variable Data category.
Read the spiel from the judges for yourself:
DIGITAL LABELS AND PACKAGING AWARDS - 2023
Category “VARIABLE DATA“ NOMINATION
Category “EXCELLENCE IN DESIGN” NOMINATION
Category “ENVIRONMENTAL COMPANY OF THE YEAR” NOMINATION
WINNER IN THE “VARIABLE DATA“ CATEGORY
The Yes! Definitely brand employs great use of digital printing for a constantly refreshing design, showing the flexibility of digital printing and its capability – from fine detail to heavy black – with monthly updates making great use of variable data and design.
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